Related: How to use Canva to create branded images in under an hour Hiring a designer Photo: on Unsplash You can also resize your images to cross-promote your email blasts on social media. This level of repetition is important to building your business’s visual recognition over time.įor your email banner, you can upload a photo of your storefront and customize that or choose from the available images and templates. You can input your specific brand color hex codes and fonts so that you can apply them consistently across everything that you create. You can choose from pre-established sizes or set the size you need, choose fonts, colors and save in any format you desire.
If you are not into the learning curve that is Photoshop, there are a bunch of neat web-based image creation services available where you can create stunning professional looking images.Īfter trying several, I settled for Canva Pro for all my graphic creation activities. Related: How to optimize images for the web Do-it-yourself design png format for images with text or that require a transparent background. Image formats depend on the content of the image you are going to use. Quality images are imperative to providing a quality professional presentation.įor images you can hire a professional or create your own.
It has the power to draw your readers in, communicate your message, reinforce your brand and connect visually, as do additional images within your email. The banner image is an integral part of your email design because it represents your business and the reason for your mailing. The first image your subscribers will see is your banner image. There are five basic elements of every great email design and we’ll cover each in detail: Related: A beginner’s guide to branding your businessīack to top Elements of effective email design Your email design contributes to this effort. Making the right choices and then using them consistently is how you build your brand awareness over time. I’ll reference this several times throughout this article.Įverything you do contributes to how your brand - your business - is perceived. The word branding is thrown around quite a bit - and for good reason. Results that can include an increase in subscribers who then follow through on your calls-to-action, which can lead to new customers. You want to send emails that get opened and read, right? Of course you do! That’s why it is so important to not only be visually stunning, but to make sure that your emails are created to provide the desired results. With this guide, we’ll cover the email design principles and best practices you can put to work when creating your own unique email designs. Email design 101: A guide to creating a beautiful email We want to make sure our emails are not only visually attractive, but that they produce results. What do you need to consider and what will work best? But what most of us struggle with, being we are not “designers,” is how to create an attractive email design. Email is one of the primary and most successful marketing tools available to small businesses and entrepreneurs.